Bhattacharya, Anirban2025-12-292025-12-2920259798901122082http://inspiria.ndl.gov.in/handle/123456789/47enSOCIAL SCIENCES::Business and economics::Business studiesSOCIAL SCIENCES::Statistics, computer and systems scienceSOCIAL SCIENCES::Other social sciences::Mass communicationSOCIAL SCIENCES::Other social sciences::Library and information scienceBook